Sony CES 2025 press conference wasn’t just a showcase of hardware—it was a declaration of creative intent. With the overarching theme “Powering Creativity with Technology,” the company revealed a 10-year vision that unites entertainment, mobility, spatial computing, and creator ecosystems under one ambitious umbrella.
Here’s a breakdown of the biggest reveals from the Sony Press Conference CES 2025, and why they matter for gamers, filmmakers, and future-forward creators alike.
Sony CES 2025 Afeela EV
Sony and Honda officially unveiled the production model of their joint EV brand: AFEELA 1. The new AFEELA 1 EV from Sony and Honda is open for pre-orders, with deliveries expected in 2026. To get yours, you can place a reservation on the AFEELA website, with deliveries starting in mid-2026
Key Details:
- All-electric sedan with dual-motor AWD system
- 91 kWh battery, 300+ mile range
- Level 3 autonomous driving with 45 sensors
- Immersive digital interface powered by Unreal Engine
- Starting price: $89,900
AFEELA 1 merges Sony’s entertainment tech with automotive mobility, offering a next-gen in-cabin experience that adapts to drivers’ preferences and content.
Sony described Afeela 1 as a “mobility space that inspires emotion,” turning the vehicle into a creative platform on wheels.
Crunchyroll Expands with Manga & Major Anime Releases
Crunchyroll’s presence was major at CES 2025, and Sony revealed its most ambitious content slate yet.
Theatrical Anime Events:
- Demon Slayer: Infinity Castle Trilogy is headed to theaters globally in 2025. This trilogy concludes one of anime’s most celebrated storylines with a worldwide release strategy supported by Aniplex and Sony Music.
Crunchyroll Manga:
Sony officially announced the Crunchyroll Manga platform, giving global fans access to:
- Simulpub manga releases (same-day with Japan)
- Seamless manga-anime transitions
- Offline reading and mobile-first features
- Subscription bundling with anime streaming
This is a major step toward turning Crunchyroll into a full-stack platform for anime and manga fans alike.
Streaming Slate Highlights:
- Solo Leveling
- Kaiju No. 8
- Blue Exorcist: Shimane Illuminati Saga
- And more new series coming in 2025
Crunchyroll now reaches 13+ million paid users across 200+ countries, and Sony confirmed deeper collaborations with Sony Music Entertainment Japan for anime soundtracks, concerts, and global events.
Ghost of Tsushima: Legends Anime Officially Announced
Sony confirmed an anime adaptation of Ghost of Tsushima: Legends is in production. The stylized series will dive into the co-op spiritual lore of the original multiplayer mode.
Produced in partnership with Aniplex and Crunchyroll, the adaptation marks another PlayStation property crossing into anime.
Horizon Zero Dawn Live-Action Film in Development
Sony officially confirmed a live-action adaptation of Horizon Zero Dawn during the keynote. The film is in early development via Sony Pictures and PlayStation Productions. While they haven’t announced a cast or director, the adaptation promises to bring Aloy’s robotic wilderness to life on the big screen.
Helldivers 2 Movie Adaptation Announced
Another surprise came with the reveal of a Helldivers 2 live-action movie, building on the success of the co-op shooter. This satirical, bug-squashing military saga will be Sony’s next PlayStation IP to get the Hollywood treatment.
PXO AKIRA: A Revolution in Virtual Production
Sony unveiled PXO AKIRA, a next-gen virtual production system created in collaboration with Pixomondo and Sony PCL. By integrating LED sound stages, camera tracking, robotic cranes, motion platforms, and real-time rendering, the PXO AKIRA platform allows filmmakers to push the limits of how modern film and television are made.
The live demo showed how PXO AKIRA can virtually simulate vehicle movement and background environments without leaving the studio. It’s a glimpse into the future of cost-efficient, high-quality production.
XYN headset: a game-changer for 3D content creators
During the Sony CES 2025 press conference, Sony unveiled XYN, an advanced platform for spatial content creation. It allows creators to scan real-world people, objects, or environments and turn them into immersive, 3D digital assets—commonly known as volumetric capture. This content can be edited, animated, and used across gaming, AR/VR, and metaverse experiences. Sony emphasized XYN as a tool to empower filmmakers, game developers, and artists to create hyperreal virtual scenes and lifelike avatars with ease.
Sony’s Long-Term Creative Vision
To close the keynote, Sony outlined its Creative Entertainment Vision—a multi-decade mission to connect creators and audiences through immersive, emotion-driven experiences powered by AI, sensing, and interactivity.
Sony’s consistent message: technology should amplify human creativity, not replace it.